The social layer for real life.
Socialmediastoppedbeingsocial.
It became interest media — feeds optimized for engagement, then filled with bots and AI. Everyone became an audience.
is all who still prefer posting. 43% just want to consume. The “social” network is now an audience.
of teens say social media is mostly negative for people their age — up from 32% in two years.
Negative sentiment, two years.
Agenerationalshift,notatrend.
The interest-media shift
Feeds became search engines. Discovery replaced connection.
The performance tax
31% feel pressure to post popular content; 27% say the feed makes them feel worse about their own life.1
No presence-first layer
Every signal points to the same gap. Nobody has named it, because nobody has built it.
This is the feeling we’re building for.
WAVRisthesocialinfrastructurelayer.
The app that unifies the life experience — built around presence, not posting.
Coreexperiences.
Drag to explore
Base or Outside. WAVR tells you what you tell it.
Pulses and rallies, one feed — react with impulse.
Same space, same feeling. See who’s nearby and opt in to sync.
Every night becomes Presence Memory. Reflection, not a highlight reel.
Noads.Ever.
Every dollar earned by delivering value — never by selling attention.
Otherstriedpresence.Theymonetizedthewrongside.
The graveyard, the giants & the adjacents
Tried presence. Died anyway.
BeReal
No revenue model. Burned out on hype.
Zenly
Acquired and killed by Snap, 2023.
IRL
Shut down — bot-inflated user base, 2023.
Presence as a feature, not the product.
Snap Map
Presence as a feature, not the product.
Instagram · TikTok
Ad-funded — presence data sold, not served.
Solved a different layer.
Posh
Solved discovery, not presence.
Partiful
Solved logistics, not presence.
Presence is the product. Venues are the customer.
Posh and Partiful get people to the door. Nobody owns what happens after. VPI revenue funds the network before scale — the cold-start problem every prior presence attempt died on.
We studied the failures and the adjacents. That’s the moat.
We’renotstudyingthismarket.Weliveinit.
PJ
Founder & CEO
Luxury retail — Louis Vuitton, Canada Goose, Polo Ralph Lauren. Lives in Gen Z culture, music, sports and nightlife.
Tech co-founder — in final evaluation.
Next Hires · Product Designer / AI Engineer / Platform Engineer
Betherebeforeeveryoneelse.
Only 10,000 founding memberships. WAVR launches one city at a time, invite-only — claim your number.
Goal · 500 to kick off Wave Zero